Distillery Launches Initiative

BARDSTOWN, Ky. (May 6, 2025) – Heaven Hill Distillery, America’s largest family-owned and operated distillery launches initiative call Family Farm First.  Heaven Hill Grain to Glass is committed to celebrating and supporting the hardworking and passionate farm families who provide the high-quality ingredients essential to both America’s food supply and its finest whiskeys.

This milestone moment coincides with the release of the highly anticipated Second Edition of Heaven Hill Grain to Glass Kentucky Straight Bourbon Whiskey. This small-batch bourbon represents the next chapter in a story that begins with the seed and ends in the glass, highlighting Heaven Hill’s deep-rooted commitment to family, quality and craft.

Each annual edition of Heaven Hill Grain to Glass features a unique corn seed varietal, chosen in collaboration with Beck’s Hybrids to grow well in the soils of Central Kentucky. The 2025 release features corn seed varietal Beck’s 6225, and was grown by family-owned Peterson Farms on one of two sites in Nelson County, Kentucky. Made up of 52% corn, 35% rye and 13% malt, this unique mashbill, with a higher secondary grain content than Heaven Hill Distillery’s traditional bourbon recipe, was aged for six years at Heaven Hill’s Cox’s Creek rickhouse site. Non-chill filtered and bottled at barrel strength, the result is a 105 proof, richly layered spirit that showcases the integrity of family-farm-grown ingredients and the craftsmanship of Heaven Hill Distillery.

“In 2017, we embarked on a journey to create a one-of-a-kind Grain to Glass Whiskey by partnering with family-owned seed companies and farms,” said Max Shapira, Executive Chairman of Heaven Hill Brands. “These innovative mash bills feature hand-selected, unique grain varieties grown locally by Kentucky family farms. Heaven Hill Grain to Glass is a testament to the important legacy of family farmers, who are the lifeblood of our country.”

As Heaven Hill approaches its 90th anniversary in December 2025, the Family Farms First initiative underscores the company’s long-standing commitment to supporting fellow family businesses—especially those within the agricultural community. The initiative is launching with a partnership with Farm Rescue, a nonprofit organization dedicated to helping farmers and ranchers overcome major hardships, injuries or natural disasters. Since 2005, Farm Rescue has provided free planting, harvesting, commodity hauling and livestock feeding assistance to over 1,000 farm families across eight states.

“Farm Rescue’s mission is to keep family farms intact during times of crises,” said Bill Gross, Founder and President of Farm Rescue. “Family farms, which make up 97% of U.S. farms, are vital to sustaining our communities and our future. Our collaboration with Heaven Hill Grain to Glass will bolster our ability to provide essential support to more farm families, ensuring they can continue their operations and sustain their livelihoods.”

Tim Sullivan, Executive Director of Farm Rescue, added, “Support from companies like Heaven Hill profoundly impacts our capacity to assist family farms in need. Their commitment to quality and community resonates deeply with our mission, and we are grateful for their partnership.” A portion of every sale of Heaven Hill Grain to Glass – up to $100,000 annually – will be donated to Farm Rescue.

“We are honored to partner with Farm Rescue as part of our Family Farms First initiative,” continued Shapira. “Their efforts align perfectly with our values at Heaven Hill, where we understand the dedication and resilience needed to keep a family business thriving for generations. This investment will make a meaningful impact on the lives of those who sustain our communities and our way of life.”

With every bottle of the Heaven Hill Grain to Glass, consumers are not only enjoying a world-class whiskey but also directly supporting the families who cultivate the land it comes from—a bold spirit with a bold mission. Heaven Hill and Farm Rescue are working to ensure that American farm families don’t just survive, but thrive, for generations to come.

For more information about Heaven Hill Grain to Glass, visit: https://heavenhilldistillery.com/grain-to-glass/

For more information about Farm Rescue, the distillery launches initiative, visit: https://farmrescue.org/

 

https://americancattlemen.com 

Regenerative Farming Insights

Allen County, Kentucky – February 21, 2025 – Greg Brann’s remarkable path in regenerative farming reveals a decades-long commitment to sustainable land management and the miracles of nature. Regenerative Farming Insights.

From his early days on a family farm on the Tennessee-Kentucky line to his influential role as a soil scientist and consultant, Greg has consistently championed innovative practices that enhance the health and productivity of the land.

“We think there are no miracles anymore, but there are,” Greg muses. “A seed is a capsule of life, and just that right there, to me, is a miracle. Then if you manage that leaf area, you’re going to turn sunlight into a human product. It’s magical.”

 

Greg’s approach:

Greg’s approach includes techniques like rotational grazing, silvopasture, and hay rolling to optimize land use without overextending it. However, he notes that intensive farming practices have led to common issues among landowners, particularly with soil fertility.

“[Avoid] thinking that you must have the animal eat off every bit of blade every time it comes out, because that weakens the plant. If you delay the harvest some, you’ll get rewarded… there’s a time for everything”, Greg explains.

Consults W Many Organizations

Beyond his own farm, Greg actively consults with organizations like the Organic Association of Kentucky (OAK). The National Grazing Lands Coalition (Nat GLC), providing mentorship and developing grazing plans for Climate Smart Grant participants.

His Annual Pasture Walk, now in its 26th year, continues to attract land managers eager to learn and implement regenerative practices.

Regenerative Farming Insights

About Gallagher:  Gallagher Animal Management is a world-leading provider of animal and land management solutions active in over 160 countries. Gallagher’s integrated and customizable hardware and software ecosystem empowers their customers to look after their land and their animals in a sustainable way, while driving productivity and profitability. 

Find out more about Greg Brann.
 

 

 

For more information please contact  Amanda Allen, Regional Marketing Lead for North America: amanda.allen@gallagher.com

 

American Cattlemen 2025

Skip to content