Tag: CERES Tags

Advances in Livestock Data Collection and Education

Posted on by Jessica Graham

CERES TAG Partners with Texas A&M AgriLife Research to Advance Livestock Data Collection and Education with Cattle Research

Overland Park, Kansas – August 25, 2025

CERES TAG, the global leading direct-to-satellite animal monitoring platform, has announced a collaboration with Texas A&M AgriLife Research that will integrate advanced livestock traceability and health intelligence technology into university research and education programs. As part of the partnership, CERES TAG will provide sensors with Pasture Feed Intake Tags for accelerating research into operational optimization for cattle research. The sensors collect detailed behavioral and environmental data, including grazing patterns, resting and ruminating time, walking, drinking, dry matter pasture intake, and estimated methane output.

Furthermore, under the agreement, Texas A&M AgriLife Research will utilize the ear sensors to support scientific data collection in research projects focused on livestock management and sustainability. Additionally, AgriLife Research will engage a third-party integrated software solution to access the data through its platform of choice. For this reason, it allows AgriLife Research to analyze and present findings at professional meetings, publish results in scientific journals, and incorporate them into educational programs. CERES TAG will have access to the collected data in de-identified and aggregated form for internal product refinement and development.

About the Program

Additionally, AgriLife Research will incorporate the digital platform into its producer education programs, which cover how to utilize digital information to increase profitability.

Furthermore, collaborators expect the effort to foster development of algorithms on behavior, welfare, health and performance for the CERES TAG platform. Also,these core attributes bolster continuous improvement and collaboration, helping producers and other stakeholders to become more efficient through automation and accuracy of information.

“This collaboration is an opportunity to build new industry capability using a platform that was previously unavailable to researchers,” said David Smith, Founder of CERES TAG. “Our goal is to continue advancing the capabilities of the CERES TAG platform, enabling valuable research in the livestock industry and ultimately enhancing the education of future ranching students.”

In summary, the project dovetails with AgriLife Research’s work to deliver life-sustaining and industry-changing impacts to Texans and around the world,” said G. Cliff Lamb, AgriLife Research director. “We expect this new platform to support leading-edge innovations, sustainable production systems, economic strength, and healthy living.”

Expected Improvements

In recent years, livestock producers have faced increasing pressure to improve efficiency, manage environmental impacts, and adapt to rapidly changing market demands. Technologies that provide real-time insights into animal behavior and pasture use are helping ranchers make informed decisions that support both productivity and sustainability. The data collected by CERES TAG devices can assist in measuring the impact of grazing strategies, improving animal health outcomes, and even monitoring methane production to meet evolving environmental reporting requirements.

For AgriLife Research, incorporating this technology into its projects means students, faculty, and collaborating producers will gain first-hand experience with tools that are shaping the future of the livestock industry. Therefore, by engaging with the technology in the classroom, on research ranches, and in the field, students will be better prepared to apply data-driven decision-making in their own careers. This blend of research, education, and real-world application is intended to strengthen the next generation of ranching professionals while supporting the resilience and competitiveness of U.S. agriculture.

For more information about CERES TAG and its innovative solutions, visit www.cerestag.com.

###

About CERES TAG

Founded in Australia and now operating globally, CERES TAG is the leading global animal health intelligence company that has redefined herd productivity enhancement and management. The advanced technology platform provides direct to satellite smart ear sensors that deliver real-time insights into livestock location, behavior and environmental impact. The company supports producers across the globe in traceability, productivity and sustainable land management. | cerestag.com

 About Texas A&M AgriLife Research

 Texas A&M AgriLife Research is one of the U.S. premier research agencies in agriculture, natural resources and the life sciences. AgriLife Research is a member of The Texas A&M University System and an agency of the State of Texas. The agency funds hundreds of research projects across Texas A&M, spanning many scientific disciplines, to deliver life-sustaining and industry-changing impacts to Texans and around the world. | agriliferesearch.tamu.edu

Home – American Cattlemen

August 2025

Here is an interesting article about great learning opportunities in the Industry

Lifelong Learning Opportunities

Here is the Dairy Side of things

Home – American Dairymen

Or if you enjoy the Outdoors, that could be hunting, fishing, or just recreational outdoor activities the Iowa Sportsman is a great option

Home – Iowa Sportsman

Start Off by Tracking Cattle Locations

Posted on by Weicks-Webmaster

Start Off by Tracking Cattle Locations

Why Just Track Locations When You Can Improve Profits

In 1874, a patent was issued on a product that would change cattle ranching forever: barbed wire. It allowed for wide-scale ranching across the Great Plains. Fencing has remained relatively unchanged since then—labor-intensive, expensive and subject to dispute—until the advent of satellite technology. New tools like CERES TAG utilize this technology to help producers find ways to increase their efficiency and profitability. CERES TAG is the world’s first satellite-enabled animal health intelligence platform, delivering livestock data right from the pasture–all from an ear tag.

Find Them, Faster

No matter the size of your operation, fencing maintenance is an endless task, and certain cattle will always find a way to get out or get into trouble. CERES TAG monitors your herd direct to satellite to tell you where your cattle are on (or off) the property. You can set out-of-boundary alerts and utilize activity pattern trends to isolate troublesome cattle who may benefit from a different strategy. Protecting even one head from injury, theft, or loss can save you thousands in investment.  The project requires no additional infrastructure.

You can gain further margin by leveraging relevant data specific to your operation. CERES TAG can revitalize your profit strategy in various ways. They offer innovative solutions to enhance your business performance. The team implements effective strategies to boost revenue. Experts analyze market trends to identify new opportunities. They provide tailored recommendations to improve profitability. Clients benefit from their comprehensive approach to profit optimization. The organization engages in continuous improvement initiatives. Their insights empower businesses to make informed decisions.

Better Utilize Your Land

Your cattle’s gains only come from intake. Healthy pastures are the easiest way to get you there. CERES TAG tells you exactly where your herd grazes and for how long, allowing you the opportunity to more closely evaluate when it’s time to rotate pastures as well as which areas are most appropriate to overseed or fertilize. When you can utilize and proactively protect your land, you are safeguarding this season’s profits, as well as the next’s.

Improve Genetic Selection & Breeding Programs

CERES TAG’s technology allows for the accurate monitoring of numerous characteristics in livestock, including bovine behaviors and health standards/abnormalities. You can easily track pasture feed intake, grazing efficiency, and disease susceptibility. With this data at your fingertips, it’s easier to identify and select animals with desirable genetic traits for breeding. You can more effectively cull and breed your herd to produce offspring that make each season’s herd more efficient–and profitable–than the last. With continually updating software and expanding algorithms in development for CERES TAG through universities and third-party researchers, additional bovine behavioral insights will soon become available as well, including mounting frequency in bulls and estrus detection in heifers and cows.  

Intervene Earlier for Better Health Outcomes

With CERES TAG, you can track your herd’s health outcomes from literally anywhere with your connected device. You can note health abnormalities when they happen, rather than at the next in-person check.

Intervening with appropriate treatment early when a disease is detected improves the prognosis for that head. You will benefit from all the money you’ve invested in it. This also gives you additional biosecurity information for appropriate quarantining or other proactive measures for the other cattle who may have been exposed to infectious disease.

Streamline Operation Management

With plug-and-play, direct-to-satellite efficiency, all members of your team can access your herd’s data 24/7 from wherever they are located. CERES TAG also integrates with existing software programs, allowing your operation to study and analyze management tendencies from day one. Optimizing the who, where and why of your management strategy can be accomplished quickly and seamlessly driving cost savings and annual profits. 

A Small Investment for Large, Ongoing Gains. 

ROI is number one for business success in the cattle industry. CERES TAG offers significant return on investment with further opportunities to increase profit as additional software continues to be developed in the United States. Unlike other data-generating implants, CERES TAG is direct-to-satellite and solar-powered. This means the CERES TAG will work anywhere and requires no other investments in infrastructure, such as towers or connection services. Also, not every cattle need a tag to benefit from data insight. To start, CERES TAG recommends one in ten cattle have a CERES TAG applied. 

By seamlessly integrating advanced satellite tracking with actionable data, CERES TAG empowers producers to make informed decisions that enhance profitability and protect their land and livelihood. With unpredictable weather patterns, rising operational costs and ever thinning margins, smarter, more efficient solutions are no longer optional—they’re essential.

Keep your ranching legacy alive in the modern era by embracing new technology. 

  • Small- 1.5” x 2.5” x 0.5”
  • Easy to apply – Replaceable tether and pin for multiple generations
  • Solar powered
  • Reusable – 3 years of direct-to-satellite connectivity 
  • Triggered for significant behavior change which may require investigation
  • Durable – Operates up to 140° F

Launched in Australia in 2016, and since adopted by ranchers across Oceania, CERES TAG is a one-of-a-kind ear tag making its way to the United States. CERES TAG is the world’s first satellite-enabled animal health intelligence platform, delivering better livestock production, health and welfare right from the pasture. 

Home – American Cattlemen

March 2024

Here is another Article, Check it Out!

Gender Selection Technology Grabs Industry Attention

The Dairy side of things is Here

Home – American Dairymen

If you enjoy the Outdoors. Whether it be hunting, fishing, or just enjoying nature the Iowa Sportsman is a great choice

Home – Iowa Sportsman

Skip to content