Tag: CERES Tags

Introducing CERES GEN6

Posted on by A.Miller-Cattle-Admin

Introducing CERES GEN6
Measure, Manage, Multiply

Livestock producers across the globe make decisions every day that shape herd performance and long-term profitability. Those decisions are grounded in generations of experience formed from a learned understanding of land, cattle, and seasons. Yet even with that knowledge, uncertainty remains, particularly around reproduction, animal health, and labour efficiency. Beef production has always been built on resilience and responsibility, but modern pressures demand clearer, faster insight to support those requirements.

CERES TAG is not looking to change what has always been, but rather enhance it. CERES TAG offers more than a livestock monitoring device, but rather a phenotype performance and intelligence platform that gives producers clearer visibility and decisions across their ranch.

The launch of CERES GEN6 introduces a significant advancement, with the introduction of the industry’s first reproduction suite delivered via a solar-powered, satellite connected smart ear tag. This includes automated estrus detection for beef cattle, real-time calving alerts, and mounting behavior monitoring. These algorithms work alongside CERES TAG’s established capabilities, including pasture feed intake indicators, GPS location data, and behavioral patterns linked to health and welfare. By analyzing behavioral data at the animal level, producers gain clearer visibility across reproduction, health, movement, and pasture utilization, enabling more confident, data-supported management decisions that convert to greater productivity and profitability.

The CERES GEN6 device also delivers a new price point that changes the conversation. Through continued innovation and refinement, CERES TAG has introduced an 80% reduction in upfront price, positioning CERES GEN6 as not only more powerful, but more accessible. The focus on improvement and supporting ranchers to improve their profitability at scale remains at the centre of what CERES TAG does.

The impact of CERES GEN6 is practical and almost immediate.

Remote, in field, heat detection improves breeding timing, increasing conception rates and tightening calving windows. Real-time calving alerts reduce labor demands and enable faster intervention during high-risk periods, particularly valuable in large or remote grazing environments where constant visual observation isn’t feasible. Mounting activity monitoring provides further confirmation of breeding dynamics, offering insight into bull performance and identifying females that may require attention.

The cost of operating without this level of visibility is often underestimated; Missed heats, extend calving intervals and reduce lifetime productivity. Inefficient breeding timing wastes both labor and bull power. Calving complications that go undetected increase losses. Subtle health or welfare issues can quietly erode performance over time. Without objective behavioral data, producers may unknowingly retain animals that are underperforming or fail to identify opportunities to optimize herd efficiency. CERES GEN6’s design is there to reduce that uncertainty. It strengthens producer intuition with measurable, animal-level intelligence, not replacing experience, but enhancing it.

The goal is straightforward: provide clear insight so that every management decision carries greater confidence and economic impact.

By combining advanced reproduction algorithms, health and behavioral intelligence, and a significantly lower entry cost, CERES GEN6 represents a meaningful shift in what smart livestock technology can deliver. As innovation continues, accessibility increases, ensuring more ranchers can benefit from tools that improve reproductive performance, streamline labor, and drive long-term profitability.

The future of herd management is not about replacing tradition. It’s about equipping it with better visibility.

Contact your local supply store or one of our CERES TAG team to earn more from your heard today.

Email: info@cerestag.com

Web: www.cerestag.com

 

CERES TAG included in Swiss National Traceability Program

Posted on by A.Miller-Cattle-Admin

CERES TAG included in Swiss National Traceability Program

Bern, Switzerland — Tuesday, 17th February 2026

Identitas AG, Switzerland’s national organization for animal identification, traceability, and disease control, has announced the integration of the world’s first smart livestock tag into its national traceability framework following a seven-year technical collaboration with CERES TAG.

The collaboration has spanned development from early prototype through to commercial readiness, including extensive evaluation of performance, reliability, and suitability for European alpine and remote operating conditions.

Identitas AG was established in response to severe biosecurity events in Europe and the United Kingdom that occurred decades ago and resulted in the loss of significant numbers of livestock. Those events led to the implementation of robust national traceability systems with individual animal identification using visual ID ear tags, combined with regulated, manually recorded animal movements. While these systems remain effective, evolving biosecurity risks and operational demands have driven Identitas AG to explore automated, scalable, and future-ready technologies capable of providing more timely situational awareness.

Today’s biosecurity environment increasingly requires the ability to know where animals are on a daily basis, alongside indicators of welfare and, where appropriate, performance. Livestock populations represent the highest potential biosecurity risk, and therefore remain a central focus of national traceability and disease preparedness strategies.

A Spokesperson for Identitas AG said: “Switzerland has topological challenges. Satellite connectivity is essential if we are to achieve true automated national traceability across all regions.”

The Spokesperson for Identitas AG added: “Identitas is a national traceability platform operating in German, French, and Italian, and it is essential that Identitas retains full control of all national traceability data. The open platform architecture of CERES TAG allows data to be securely captured and managed directly within Identitas’ multilingual systems from the moment it enters the platform.”

Identitas AG first became aware of CERES TAG in 2018, when the technology was supported by a national meat industry organization with the aim of advancing global leadership in traceability and biosecurity monitoring. CERES TAG was developed as the first direct-to-satellite livestock monitoring platform, designed to operate as an open system that allows end users and national authorities to select software solutions best suited to their operational needs while maintaining data sovereignty.

Since that time, the platform has undergone multiple development cycles to enhance robustness, reliability, and capability in line with regulatory and operational requirements.

“In today’s technology environment, we must ensure we are using the best available tools to strengthen our ability to prevent and respond to biosecurity incursions,” the Spokesperson for Identitas AG said. “At the same time, these tools can improve transparency and everyday understanding of the animals that are central to Switzerland’s economic prosperity in agriculture.”

David Smith, Chief Executive Officer of CERES TAG, commented: “Our long-standing collaboration with Identitas AG has been invaluable in understanding national-level requirements for traceability, data governance, and continuous improvement. Working at a sovereign level has shaped the platform into one that is ready for this next stage in global traceability.”

Identitas AG has commenced initial commercial deployment of the smart tag technology as part of a phased implementation approach. As operational experience and adoption increase, the program is expected to inform future standards for national livestock traceability in Switzerland and beyond.

CERES TAG Expands Consultant Partnerships

Posted on by A.Miller-Cattle-Admin

CERES TAG Expands Consultant Partnerships to Unlock Pasture, Reproductive, and Profit Performance

CERES TAG, a global leader in Animal Health Intelligence, has announced the expansion of its partnership program to include veterinary and production animal consultants, introducing a consultant-led model that turns animal data into measurable economic outcomes for grazing operations.

Despite decades of investment in land, genetics, and animal health, many producers still rely on delayed or anecdotal information to make critical decisions. The result is under-utilised pasture, missed reproductive events, extended calving intervals, preventable losses, and significant profit left unrealised.

CERES TAG Changes That Equation, Turning Animal Behaviour into Economic Insight

CERES TAG delivers continuous, individual-animal intelligence at scale, converting daily behaviour into actionable insights. Producers and advisors gain visibility into pasture feed intake through rumination, grazing, walking, resting, and activity patterns, alongside land and water utilisation, early health indicators, and security and biosecurity alerts.

At the herd level, these insights directly impact feed efficiency, carrying capacity, weight gain, body condition, labour efficiency, operating costs, and risk management during disease or biosecurity events.

Reproductive Intelligence That Pays for Itself

With the recent release of CERES GEN6 in February, CERES TAG adds reproductive insights including estrus alerts in beef cattle, calving alerts, and mounting scores. These tools enable higher conception rates, tighter calving windows, fewer missed heats, and improved lifetime productivity, transforming reproduction from a guessing game into a managed profit lever.

World-First Consultant-Led Adoption Model

CERES TAG has launched its first veterinary consultancy collaboration with Apogee Animal Health Inc. (Kansas), led by President Dr Aaron Schaffer.

“I see producers every day who are not optimising their land, genetics, or animal health – not because they don’t care, but because they don’t have the data,” said Dr Schaffer. “CERES TAG changes the game. Instead of leaving money in the paddock, producers can put it in their bank accounts.”

Under the program, producers who purchase and register 100 CERES TAG devices or more receive a full day of professional guidance from qualified consultants at no cost, ensuring rapid adoption and measurable return on investment.

Built for Scale. Built for ROI.

CERES TAG is satellite-based, requires no infrastructure, applies like a standard ear tag, is reusable, and can be operational in one day with no training required, delivering fast, repeatable ROI for grazing operations.

“There are billions of dollars lost annually across the industry simply because producers don’t know,” said David Smith, Founder & CEO of CERES TAG. “With CERES TAG, that changes. Now you know.”

Smith added that buyers increasingly expect objective performance and reproductive data, rewarding producers who can provide it with confidence, demand, and premiums.

Open to Consultants and Progressive Producers

CERES TAG is inviting veterinary groups, extension specialists, and production consultants to partner in delivering a data-driven, economically grounded future for livestock production. Consultants are remunerated by CERES TAG while strengthening long-term value for their clients.

Enquiries: info@cerestag.com

CERES TAG – Now, You Know. Measure what matters. Turn knowledge into profit.

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